Month: March 2020

Digital Transformation

Digital is a Gamechanger. This means that Business will not be the same ever again. This brings a global transformation called Digital Transformation. Definition From i-scoop.eu I found the most interesting definition: Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to …

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MOT – Moment Of Truth

What is MOT – Moment Of Truth? Jan Carlzon, president of Scandinavian Airlines, defined the ‘Moment of Truth’ in business with this statement: “Any time a customer comes into contact with a business, however remote, they have an opportunity to form an impression.” The MOT is the most important step to identify in the Customer …

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Focus groups

The best way to know and understand your customers is to ask them the right questions. A focus group is a gathering of deliberately selected people who participate in a planned discussion about a particular topic or area of interest in an environment that is interactive and receptive. The process: An interview conducted by a …

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