Month: April 2020

Retargeting – Remarketing

Remarketing: The term remarketing applies to any tactics used to engage a customer after an initial interaction. Retargeting: Retargeting refers to the specific strategy of using cookies and display ads to promote products and services to people who have previously visited a site, as well as users who exhibit similar behaviors online. Again, it is …

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Call To Action – CTA

Definition Wikipedia gives the best definition: Call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, …

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User Experience – UX

What is UX – User Experience? The exact definition, as outlined by the International Organization for Standardization, is a “person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service.” Why is it so important to focus on UX? According to Marketers, by 2020 UX will be more …

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