Month: May 2020

Customer Journey

How do you know what your customers really want? Sales, quality products and services, good customer service… Yes, sure. But what happens when you think you’re offering your customers the moon (and more) but they still shop with your competitors? The best way to figure out what you’re lacking is to step out of your …

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Be careful with investments in brand awareness

What is Brand Awareness? In very simple terms: “Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.” In the FMCG, it is very well established that advertising campaings are essential to keep one’s market share. In B2B, it is probably a little bit different. At …

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