Customer Journey

How do you know what your customers really want? Sales, quality products and services, good customer service… Yes, sure. But what happens when you think you’re offering your customers the moon (and more) but they still shop with your competitors? The best way to figure out what you’re lacking is to step out of your …

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Be careful with investments in brand awareness

What is Brand Awareness? In very simple terms: “Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.” In the FMCG, it is very well established that advertising campaings are essential to keep one’s market share. In B2B, it is probably a little bit different. At …

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Retargeting – Remarketing

Remarketing: The term remarketing applies to any tactics used to engage a customer after an initial interaction. Retargeting: Retargeting refers to the specific strategy of using cookies and display ads to promote products and services to people who have previously visited a site, as well as users who exhibit similar behaviors online. Again, it is …

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