Call To Action – CTA

Definition Wikipedia gives the best definition: Call to action (CTA) is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, …

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User Experience – UX

What is UX – User Experience? The exact definition, as outlined by the International Organization for Standardization, is a “person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service.” Why is it so important to focus on UX? According to Marketers, by 2020 UX will be more …

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Paid, Owned, Earned – POE Media

Unlike other forms of marketing, in digital marketing activities are conveniently broken into three categories – Paid, Owned and Earned Media – POE Media. The various digital marketing tools (online public relations, content marketing etc) can neatly fit within one or multiple categories. The difference between each category can be described as: Paid Media: any …

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Digital Transformation

Digital is a Gamechanger. This means that Business will not be the same ever again. This brings a global transformation called Digital Transformation. Definition From i-scoop.eu I found the most interesting definition: Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to …

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