Generate Leads has always been been a key element for any business. That was the same before the Digital Revolution. Advertising – TV, Print, Radio, Tradeshow… – it has always been about growing the number of customers. With Digital, things have changed as the face to face situation has almost disapeared. However, the process of …
What is Brand Awareness? In very simple terms: “Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.” In the FMCG, it is very well established that advertising campaings are essential to keep one’s market share. In B2B, it is probably a little bit different. At …
Remarketing: The term remarketing applies to any tactics used to engage a customer after an initial interaction. Retargeting: Retargeting refers to the specific strategy of using cookies and display ads to promote products and services to people who have previously visited a site, as well as users who exhibit similar behaviors online. Again, it is …
Why to do profiling? As Peter Druker said: “The aim of marketing is to know and understand the customer so well, the product and service fits him and sells itself”. As soon as you have identified who is your customer and what target group are you going to focus on, then you must use profiling …
Definition From Smart Insights: Programmatic marketing is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context. How does this work? It is a technical subject, but becoming so important. When anyone clicks on a web page that has advertising space that …
