Why to do profiling?
As Peter Druker said:
“The aim of marketing is to know and understand the customer so well, the product and service fits him and sells itself”.
As soon as you have identified who is your customer and what target group are you going to focus on, then you must use profiling techniques to make sure your messages will reach the right audience.
On Social Media, people talk, post, share, like, dislike, comment, click, explore, …
All this create an incredible amount of information that feed their profile.
Look at what facebook knows about you.
When starting a marketing campaign on Social Media, the first step is to decide the audience who will receive the message.
With all the information the different Social Media have on each of their members, it is possible to build a very qualified target audience.
As a consequence, the hit rate will be way better and the cost will be lower.
Profiling and building an audience a key when using Social Media for Digital Marketing.
Some interesting links:
- CNBC explains how to see what facebook knows about you.
- If you want to download your entire facebook profile, follow the procedure on Alphr.com
- The Global Web Index explains “Audience Profiling in Practice: Perfecting the Art of Segmentation”, and this is very interesting.
- Foundation tells us how to “Find Your Target Audience In 3 Simple Steps (A Guide For B2B Brands)”.