More than 30 years' experience in developing and executing marketing strategies for high added value products and services in international environments.
I started my digital journey in 2001. Since then I have developed strong experience and skills in Digital Marketing - strategic and operational.
Always remember that Digital is one of the channels for Marketing, as printing, TV, Radios, trade shows ... are other channels. The key element remains a good Marketing Strategy.
I love Marketing. "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." I am a passionate believer in the importance of understanding the Customer Journey. This is about methodology, about bringing people around the table and listening to them in an organised and structured way. Then the next steps become so interesting and easy!
Digital is a gamechanger and has transformed business forever - Knowing that business is not only to sell, but also to produce, to finance, to attract talents, to market activities... They call me "non-conventional-curious-early adopter". I keep looking at other's experiences, trying and testing new channels and technologies, doing developments on my own to better understand... With this mindset, I have built a good, strong and solid experience in Digital.
Connecting the methodical approach of marketing and digital innovation, I have developed successful strategies and efficient actions to target and reach specific audiences.
I am an open-minded team player. I love to share and transfer knowledge and experience, to build projects together and make them successful. I have lived more than 10 years abroad and have worked in international and multicultural environments. All these people with different experiences and education and culture keep bringing a very strong contribution building who I am now.
--> From 01/2019 until 09/2021
Role and Responsibilities:
At Etex, we believe in Digital Construction and new ways of building, even if the Building Industry is amongst the least digitized. But the trend is there.
Real-time collaboration software is already regarded as an essential component of the entire building process. Its impact on the sector keeps increasing every year.
It goes without saying that data is playing an integral role in this paradigm shift in construction.
The emergence of a data ecosystem where all the innovative players of the industry will come together and share data, experience and project knowledge is closer than we might think. And it is no exaggeration to maintain that it’s the only way forward for construction.
BIM – Building Information Modeling – is one of the hottest construction technology trends and the engine of the technological disruption that is happening in the Building Industry.
BIM technology is the catalyst for a fundamental change in how construction projects are managed, designed and developed.
From a general point of view, BIM brings more accuracy to the building process and empower the exchange of important project information between the numerous stakeholder.
At Etex we want to be recognized as a leader in the BIM technology. This is why we have decided to develop a specific structure dedicated to BIM, producing the best BIM Objects in the industry and marketing them amongst all the BIM users.
We believe that BIM is a game-changer in the building industry. Then we are addressing the following questions in the project BIM:
--> From 01/2017 to 12/2018 - 2 years
To emphasize the good development of the activity, ETEX Exterior has decided to establish a stronger Marketing structure for Asia-Pacific to boost our development.
Marketing activities are focusing on:
To achieve these objectives, I have implemented different action plans:
As Marketing Manager for the Region Asia Pacific, my role covers different aspects:
--> from 06/2012 to 12/2016 - 4.5 years
Role and Responsibilities:
--> from 01/2010 to 05/2012 - 2.5 years
Organise and structure the activity with two sales team of 23 people and a marketing team of 4 people, according to the strategy of the division.
--> from 06/2008 to 12/2009 - 1.5 years
Under the responsibility of the division manager, in charge of designing and launching a new marketing approach for Cladding and Building Boards in Europe.
Creation of what became later the division ETEX Exterior
--> from 04/2005 to 05/2008 - 3 years
In charge of the roofing activity in the south of France wIth a team of 8 salesmen and a marketing assistant.
--> from 11/2002 to 05/2004 - 1.5 years
Alcove was the first company created on the Open Source development, with a very strong expertise in GNU/LINUX.
Very good learning experience:
--> from 05/2001 to 10/2002 - 1.5 years
Neurocom was the first Network Security Integrated solution provider in France.
First steps into the world of services and integration, of Internet and development.
The company went bankrupt and was sold mid 2002.
--> from 06/1994 to 04/2001 - 7 years
Sovis is a Business Unit - production, marketing and sales - in charge of glass for commercial refrigeration.
--> from 06/1989 to 05/1994 - 5 years
ECOPHON France was created in 06/1989 following the acquisition of ECOPHON Sweden by Saint-Gobain.
ECOPHON produce a range of accoustic and architectural suspended ceilings.
Regional Salesman from 06/1989 to 12/1991,
Product Manager for the Swedish range from 01/1992 to 05/1994.
I started sailing at the age of 6.
At 23, I started sailing cruise and I have done 53 sailing cruises world wide since then.
I am skipper of sailing boats up to 55 ft, and organise sailing cruises with crew up to 12 people for period up to 3 weeks.
I have reactivated my blog recently.
I believe in education.
Kids in emerging countries need more education. This means to learn how to read and write and count and think and use their brain. Since I arrived in South East Asia, I have been personnaly involved with 6 kids and their families in Cambodia, Mynamar and Thailand.
To be personnaly involved means:
5 of these 6 kids have now a good job - Air Conditionning, Logistics, Accounting.
I started my Digital Journey in 2001, using Open Source software DotClear for my first blog to learn about the web.
I have reactivated my blog about sailing recently using the lastest version of DotClear.
I am what people call an "early adopter".
July 2018, I went The Rise Conference in Hong Kong, and attended more than 20 conferences during the three days event.
The subjects I followed more specifically wereabout:
To contact me is easy:
gilles [at] gilleshemery [dot] org
gilles [dot] hemery [at] gmail [dot] com
You can download my resume in PDF version